Know your audience: intersectionality.

Intersectionality is a powerful framework that helps us understand how overlapping identities—such as race, gender, sexual orientation, disability, and socio-economic background—shape people’s experiences. Recognising this interconnectedness is crucial in creating authentic, inclusive, and empathetic narratives. Equally important is knowing who your audience is, so your message resonates with them in a meaningful way.

For example, when sharing a personal story or addressing a sensitive topic, it’s vital to consider the variety of perspectives that might exist. Intersectionality encourages us to look deeper, exploring how different identities influence the way experiences are lived and understood. An event that seems straightforward on the surface could carry layers of complexity depending on cultural background, financial circumstances, or social dynamics. Taking this into account makes storytelling richer and more impactful.

This approach also helps avoid making broad assumptions. It’s easy to focus on one perspective when telling a story, but doing so risks alienating those whose experiences don’t align. By taking the time to examine an issue from multiple angles, storytelling becomes more inclusive, reflecting a greater diversity of realities. For instance, exploring how systemic barriers like racism, ableism, or sexism add unique challenges to a situation ensures a broader and more relatable narrative.

Understanding your audience is just as important as applying an intersectional lens. Effective communication involves more than simply telling a story—it’s about crafting a message that connects. This means considering who your readers are, the experiences they might bring to the table, and how they are likely to interpret your words. Thoughtful language choices, avoiding stereotypes, and tailoring the tone to suit your readers are all key to building that connection.

Ultimately, intersectionality and audience awareness add layers of depth and authenticity to storytelling. By recognising the broader social contexts and acknowledging diverse perspectives, writers can create narratives that not only inform but truly engage. Whether the story addresses triumphs, challenges, or daily life, weaving in these elements ensures that your message resonates with those who read it while fostering understanding and inclusivity.